![]() In light of this development, Google has released new tools for publishers to ensure they stay on the safe side of users regarding ad usage with their Ad Experience Report Tool. ![]() Their recent announcement of a collaboration with the Coalition for Better Ads is a clear indicator that they are serious about ad quality. Google’s aim has always been to improve the web experience for the individual user and wants to improve ads across the internet. The fact is that ad blockers hurt the internet as a whole, advertising, and even journalism. See the post here: Transparency Set To Change With New AdSense Policy Center Clarification of this was shown when Google recently announced changes to its AdSense policy and how they will focus on page-specific ad bans in an attempt to prevent site-wide lost revenue. Keep in mind Google is just as reliant on publishers monetizing their content with ads as publishers are on their network (AdSense). ![]() This is the exact opposite effect publishers, and even Google wants. Intrusive monetization methods like auto-play music or videos and other formats can promote the use of ad blockers. However, a middle ground needs to exist between engaging content, ads and user experience. Recently Google has placed a lot of focus on ad improvement and user experience taking the issue of ad blocking head-on.Īs you probably are aware of, many online website publishers monetize their content with display ads. According to research conducted by Google over $20 billion in ad revenue was lost due to ad blockers in 2015 and in 2016 more than 10% of internet users had them installed on their devices. It’s easy to understand why it gets so many headlines when you look at the numbers. This post was most recently updated on August 19th, 2022Ī hot topic within the publisher community is ad blockers and the effect they have on a website’s revenue.
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